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Smarter Media

Mix Optimisation

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Overcome complex marketing challenges with AI-powered solutions. Measure what matters across all channels, predict outcomes, and optimize your media mix with ease.

Up to 40%

higher ROI

Up to 137%

increase in ROI for the most underserved channels

Boost Your Marketing ROI

with sMMMart AI

Modern Marketing

Needs a Smarter Approach

Media planning has become more complex than ever. With an abundance of marketing and sales data available, why is it still so difficult to translate insights into a clear, actionable strategy? What makes some campaigns succeed while others fall short?

You face questions like:

Which channels are most effective?

It’s time to get actionable answers,

— without the guesswork.

Learn more

How it works

4 Steps to Empower your Marketing

Real-Time Data Integration

Collecting data from online and offline channels and enabling comparison.

Scenario Testing

Check budget shift suggestions between channels, explore various budget scenarios and predict their outcomes.

ROI Optimization

Understand the real impact of your investments.

Optimal Media Allocation

Maximize every dollar with precise budget recommendations.

“sMMMart AI has exceeded our expectations, providing a consistent and clear picture of media performance, which is key to understanding the effectiveness of spending. It not only allows us to monitor campaign progress in real time, but also to identify specific areas for optimization. This solution allows us to react quickly to changing conditions and adjust activities to maximize reach and engagement at minimal cost.”

Agata Czech

Marketing Director of Haleon