Web & App analytics

We turn data into decisions that drive your business growth

Web analytics and mobile app analytics that not only measure performance but actively impact your revenue, user experience, and customer retention.

Your website or app holds a wealth of insights about its users - yet most companies tap into only a fraction of that potential. What if you could unlock 100% of the opportunities hidden in your user data?

Why do marketing and web analytics leaders choose Salestube?

We connect data from every touchpoint - ads, websites, and apps - leveraging cutting-edge technologies and proprietary solutions to convert it into real business growth.

Data that fuels decisions, not just reports

Instead of simply delivering raw data, we work with you to define goals, select key metrics, and design analytics that answer specific business needs. We don’t show generic charts. With tools like Google BigQuery, GA4, Amplitude, and AppsFlyer, we turn millions of records into coherent, actionable insights that guide your business development.

Full visibility into the user journey - from first click to lifetime value

Our solutions enable end-to-end tracking of the user journey: from ad click and registration to purchases and repeat interactions. This helps identify drop-off points, segment user groups, and accurately forecast their lifetime value (LTV).


A single source of truth through omnichannel data integration

Cross-channel user paths demand consistency. That’s why we implement solutions that consolidate data from websites, apps, ad campaigns, and CRM systems using Google Cloud and our proprietary tool, Opus. The result? A single, trusted repository of customer behavior insights.

Automated analysis and reporting

We build automated dashboards and real-time reports that aggregate data from multiple systems - eliminating manual spreadsheet merges, reducing KPI analysis time by up to 70%, and enabling immediate response to user behavior or campaign performance shifts.


Complete technical and skills-based support

Tools are just the beginning - it’s their understanding and proper use that matter most. Every implementation includes full documentation (SDR), as well as tailored training and workshops for marketing, product, and IT teams. We ensure this knowledge stays within your organization to support long-term goals.

That’s how we activate your data - by connecting, analyzing, segmenting, and transforming it into your brand’s competitive advantage.

Your web analytics & app analytics challenges - our solutions

We understand the real challenges you face. That’s why we offer not just tools, but clear, actionable solutions. While each organization is different, many share the same obstacle: data that is either incomplete or too complex to act on quickly and effectively. Our offering is built to solve these issues, no matter your company’s size. So if you want to grow with us, here's a spot in the pilot's seat. We're right next to you supporting you every step of the way.

How exactly we can help:

Challenge

Inconsistent data from multiple sources.

Your website, ads, apps, CRM, and payment systems often operate in silos, with no synchronization between their data.


Solution

We integrate data from multiple sources into a single data warehouse (BigQuery) and consolidate it using Opus - Salestube’s proprietary tool. We merge website and app data with sales and media performance data into one coherent database, giving you a complete view of the user journey in one place.


Outcome

A single view of the customer and conversion path.

You gain one source of truth that allows you to analyze the true effectiveness of your channels and customer behaviors. Data is consistent across systems and presented clearly through tables and visualizations in Looker.

Challenge

Lack of insight into user behavior.

You don’t know who abandons their cart, why, or at which stage. You lack clarity on what works in your app or website - and what doesn’t, and why.


Solution

We implement advanced product analytics using tools like Amplitude and Firebase. We create custom events, map them to specific use cases and business goals, and analyze entire user journeys. The insights we uncover are translated into concrete action plans.


Outcome

Personalized experiences and improved retention.

You identify friction points in the funnel, personalize communication more effectively, and optimize UX based on real data - not guesswork.

Challenge

Attribution and compliance issues (GDPR/IDFA).

In a cookieless world, tools report conflicting data and marketing attribution becomes increasingly complex - on top of growing pressure to stay compliant.


Solution

We implement Consent Mode in full compliance with regulations while ensuring the highest possible data quality. We help select and configure a Consent Management Platform (e.g., CookieBot, OneTrust) and integrate ad systems with CAPI and enhanced conversions.


Outcome

More effective campaigns with full compliance.

You remain compliant with regulations while continuing to scale high-performing marketing. You gain greater visibility into campaign performance and the ability to model data.

Challenge

Overwhelming volumes of data with no clear outcomes.

You have access to thousands of metrics but struggle to identify which truly matter. Analyses take too long, and insights don’t reach decision-makers in time.


Solution

We support you in defining KPIs at the business level, designing reports and dashboards that structure data according to your organization’s goals. We automate processes and configure access for specific roles (e.g., management, e-commerce, marketing).


Outcome

Simple and clear KPI measurement.

Your team sees what really matters through personalized dashboards - no need to dig through raw data or wait for reports.

Challenge

Data gaps.

Your analytics data is incomplete and inconsistent. You don’t know what’s important from a business perspective, which user behaviors to track, or which metrics are worth monitoring.


Solution

We assess the potential for optimizing your online presence and identify opportunities to better leverage web analytics. This leads to deeper insights into user needs and behaviors, enabling more accurate offer matching and conversion path optimization.


Outcome

A complete analytics foundation.

You get a fully integrated and consistent analytics setup, giving you a strong base for deepening customer relationships online.

Challenge

Lack of internal resources and know-how.

Even the best tools are ineffective if you don’t know how to use them - or don’t have the people to operate them.


Solution

We provide end-to-end analytical support—from implementation to ongoing maintenance. We offer flexible support packages (10/20/30 hours per month) as well as dedicated training and workshops. We empower your teams to analyze data independently and deliver full technical and operational documentation for all implemented solutions.


Outcome

Independence and faster implementation.

With Salestube’s support, you solve analytics challenges faster and more efficiently. Training and workshops help your team build in-house expertise, reduce dependency, and avoid costly delays.

Our web analytics & app analytics modules and technologies

WEB Analytics: GA4 | GTM | Consent Mode | Looker | Audits
APP Analytics: Firebase | AppsFlyer | Amplitude | ASO
Integrations & Automation: OPUS | BigQuery | Server-side GTM
Data Visualization: Looker | YouGov | Tableau

How we work

From audit to implementation - clear, methodical, and collaborative

Our proven process ensures a seamless journey from identifying your needs to fully utilize your data in practice. Every stage is co-designed with you to support your business growth.

Certifications & Partnerships

Amplitude
Appsflyer
Google Cloud
Google Marketing Platform
Bloomreach
Tealium
Synerise
SalesManago
Salesforce

Let's talk

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