Notus Finanse

1092% Increase in

Organic Traffic for a Financial Industry Website:

How a New Website Can Drive These Results

The Challenge

Notus Finanse, one of the largest financial brokerage firms, faced the need to create a new website. The main challenges were:

  • Low visibility in organic search results for essential keywords.

  • Technical issues affecting the performance and indexing.

  • The need to improve domain authority in a highly competitive financial landscape.

The Strategy

Salestube began by designing a new website aligned with SEO best practices, ensuring visibility wouldn't drop during the migration process.

Additionally:

  • We optimized the site’s information architecture based on user behavior and keyword research.

  • We implemented a comprehensive content marketing and link-building strategy, focusing on both transactional and informational keywords.

  • We improved technical elements of the site that were affecting indexing and user experience.

  • We strengthened domain authority - critical in the YMYL (Your Money, Your Life) sector - by refining existing content to highlight the expertise of Notus’ authors.

The Results

+851%

increase in visibility in the TOP 3 organic results

+895%

increase in visibility in the TOP 10 organic results

+1092%

increase in organic traffic (Afhers.com)

0%

loss of visibility during migration

100%

compliance with Google’s SEO guidelines and UX best practices

"The website was one of the key elements in our rebranding process. The goal was not only to refresh our image but also to significantly improve search visibility and the quality of the user experience. The increase in organic traffic and the boost in keyword rankings are tangible results that confirm the project was well thought out and executed. From our perspective, a comprehensive approach to SEO was crucial - from organizing the content and site structure to technical aspects and building domain authority. The Salestube team ensured the process was consistent with both Google’s requirements and our business objectives."
Agnieszka Kiewesz
Director of the Marketing and External Partner Relations Department