213% Growth
in Organic Traffic
for a Premium Electronics Retail Chain
The Challenge
A well-known premium electronics retailer faced stagnant growth in organic visibility, which limited both online conversions and sales.
An in-depth analysis revealed key technical issues holding the site back, specifically, content cannibalization and incorrect internal linking.
These problems weakened the brand’s authority in search results and reduced the store’s commercial potential.
The Strategy
A comprehensive SEO audit addressed content, technical structure, and link building.
Specific actions included:
Content Cannibalization Fixes: Conflicting content was identified and resolved using noindex tags and a restructured category hierarchy to clarify search intent and eliminate competition between pages.
Internal Linking Overhaul: Broken or ineffective links were removed, and a new linking system was introduced, improving crawlability and relevance between product and category pages.
Content Marketing Strategy: A targeted content plan was developed, focusing on user intent and integrating optimized in-text linking to boost authority and traffic flow across the site.