Make room for Bing:
Komfort proves it pays to look
beyond Google
The Challenge
Komfort, a leader in the home & decor category, set a clear goal: to find a media channel that would deliver not only traffic, but, above all, prospects with strong conversion potential.
With rising advertising costs and intense competition in search engines, it was crucial to find a way to reach new customer segments while maintaining control over ERS (Effective Revenue Share).
The Strategy
Expanding performance activities through Microsoft Advertising and new sources of high-quality traffic
Salestube took on this challenge by tapping into Bing’s search engine potential, which the brand had not previously used. We implemented a strategy for Komfort based on maximizing the capabilities of Microsoft Ads, combining several campaign types:
Search Ads targeting high-intent purchase queries, with precise product segmentation.
Product Listing Ads (PLA) enabling product offer visibility directly in Bing search results.
Audience Ads building reach and awareness among new, previously unexplored user groups.
As a result, we reached valuable users outside the main advertising platforms, while simultaneously diversifying traffic and sales sources in e-commerce.
The Results
+10x
revenue from Microsoft Advertising campaigns (Q1 2023 vs Q2 2024)
+9x
number of sessions from Microsoft Advertising (Q1 2023 vs Q2 2024)
