UNIQA

Not a project, but

a strategy:

how UNIQA wins in SEO

The Challenge

As a leader in the insurance market, UNIQA had long invested in online visibility. But with constantly evolving Google algorithms and intensifying industry competition, maintaining strong search rankings became increasingly difficult. The challenge was not only to stay visible but to align SEO efforts with business priorities and ongoing technological shifts.

To meet these demands, UNIQA established a continuous partnership with Salestube focused on long-term performance, adaptability, and sustained growth.

The Strategy

In a highly competitive landscape, consistent performance required a structured yet flexible SEO approach. 

Our approach included:

  • Ongoing SEO analysis – Regular audits across technical, content, and link-building areas ensured that issues were identified early and resolved quickly.

  • Dynamic strategy adjustments – Content and optimization efforts were updated in real time based on shifts in Google’s algorithm.

  • Rapid execution – SEO recommendations were executed rapidly, allowing UNIQA to respond to new opportunities while maintaining full control over content quality and positioning.

The Results

+29%

increase in visibility in the TOP3 organic search results

+12%

increase in the TOP10 organic search results

+32%

growth in organic traffic (Afhers.com)

“Our collaboration with Salestube has been very positive. The team demonstrates professionalism and dedication, which translates into results. We value their support and flexibility in addressing our needs. Thanks to our joint efforts and daily cooperation, the visibility of uniqa.pl has improved significantly. We highly recommend Salestube as a reliable business partner.”
Ewelina Balcer
E-commerce Expert