Intelligence Division Director

Magdalena has been involved in analysis and research since 2007. During her career, Magdalena has carried out business intelligence projects for brands such as Samsung Electronics, T-Mobile Polska, Kompania Piwowarska, and Mondelez Polska. For seven years she worked for the Publicis Group, where she was working on media and consumer research. With the development of the department, as Analytics Manager, Magdalena continued working on attribution modeling and POE media modeling to define the roles of media in communication strategy and optimize its effectiveness. Magdalena has been with SalesTube since 2016, where she coordinates the Intelligence Division team. Magdalena takes care of the development of key analytical competencies and tools accompanying sales optimization, such as attribution and econometric modeling, scoring, conversion rate optimization, and implementation of analytical tools.