Coherent measurement system for G2A
G2A.com – global digital marketplace which specializes in gaming products. Users can purchase/sell games and items used in games, such as skins for CS:GO;
Operating in over 100 countries all over the world
Avg unique users number on website per month is about 5-8m
Various sources of traffic
100 markets
19 mio users
17 thousand products
400 thousand sellers
300 mio websites visits (year
Challenge
Implement a comprehensive evaluation of all traffic sources.
The main goal of this implementation was to prepare the environment and technology to quantify the impact of all of the traffic sources (i.e. build attribution model(s))
Solution
We developed a solution where we use Tracking Ads in DCM but instead of click trackers as redirects Tracking Ads URLs are used as pixels deployed on the customer website (g2a.com).
This solution enables the client to implement tracking directly on his own site and makes them independent from their partners.
Results & benefits
High quality & transparency data
Customer-tailored attribution model
attribution results help in optimising media budget split on a monthly basis
data mining of conversion path insights
Access to raw data which increases our and client’s ability of making advanced analyses.
