SalesTube and client, leader in cheese segment, were collaborating together on advertising campaigns for the cheese brand.

In 2022 due to the economic situation in the milk market and rising costs, client - already the most expensive brand in the segment - had to raise its price twice. Hence, the increases coincided with a change in the shopping behaviour of Poles - a search for the lowest price and promotions, an exodus to private labels. In consequence due to the high price, client began to lose distribution.

Salestube's partnership with client delivered significant benefits by leveraging proven strategies and data-driven insights. Our approach focused on maximizing YouTube advertising's effectiveness while maintaining efficient management across other media channels.

Key benefits included:

• Increased form submissions: Our YouTube Action strategy effectively drove qualified leads and achieved the primary campaign objective.

• Strong audience engagement: In-Stream and Bumper Ads demonstrated high view rates, indicating quality reach and audience interest.

• Efficient ad buying: Display Video 360 enabled automated optimization and improved ROI.

• Data-driven decision-making: By continuously monitoring performance and iterating on strategies, we ensured optimal campaign effectiveness.
  

Salestube's expertise in YouTube advertising and commitment to data-driven optimization provided the insurance company with a competitive advantage and measurable results. Our partnership delivered tangible benefits that helped the company achieve its marketing goals.