Small Budget, Big Impact:

+210% Visibility Growth

for a Niche Recruitment Platform

The Challenge

A recruitment site focused on dealership positions for a major automotive brand faced tough competition from large job listing platforms, despite its clear specialization. 

Key challenges included:

  • Low organic visibility

  • A site migration during the project

  • A limited marketing budget

The Strategy

Hyper-specialized content and the brand’s authority were identified as key competitive strengths. The SEO strategy focused on expanding relevance, improving structure, and building long-term visibility.

  • Optimized Job Listings: Job offer pages were enriched with detailed content aligned with user search behavior, increasing their relevance and discoverability.

  • Expanded Content Scope: A blog section was introduced with expert articles on automotive career paths and recruitment processes. This extended topical coverage while addressing user interests.

  • Technical Enhancements and Link Building: Ongoing improvements to site structure and a strengthened backlink profile contributed to higher rankings and better indexing.

  • Migration Support and Local Pages: The website migration was supported end-to-end, including the design and implementation of local landing pages tailored to job searches by city and region.

The Results

+210%

increase in keywords in the top 10 search results (from 200 to 420)

>50%

of local landing pages ranked in the top 10 for target keywords (25 out of 45)

"From the perspective of someone responsible for HR and employer branding projects on the client side, I consider the cooperation with Salestube’s team to be highly valuable and worth recommending, not just for the results achieved, but also for the way the project was managed. The SEO project for our recruitment platform in the automotive sector was executed with great attention to quality: from a well-thought-out strategy and excellent organization to complete transparency. Thanks to shared files and regular communication, I felt a genuine sense of control and partnership throughout. What I especially appreciate is their proactivity (consistent recommendations, spot-on suggestions, and initiative) combined with the flexibility to respond to evolving needs and additional requests from our side. An additional benefit was the friendly, collaborative atmosphere. A mix of professionalism and effective communication that translates into real business value."
Justyna Kukułka
Senior Project Manager of 313C