How Going Off the Beaten Path
Reduced Cost per Lead
by 31%
The Challenge
For UNIQA, one of the leading insurance companies, the goal was to reach new audience segments interested in car insurance while maintaining cost control and lead quality. Traditional online channels began to show scalability limits, so the team looked for an alternative source of high purchase intent that was not overly cost-competitive.
The Strategy
Microsoft Advertising as an underestimated but effective performance channel.
In cooperation with Salestube, UNIQA chose Microsoft Advertising, a platform often overlooked in the Polish marketing ecosystem, but one that provides access to new users and a less competitive environment.
Less competition = lower costs. Lower CPC rates made it possible to increase reach without increasing the budget.
A new source of leads. Microsoft Advertising made it possible to reach users who rely on alternative search engines and are often overlooked in other campaigns.
Easy implementation and scaling. Intuitive campaign management enabled a quick launch and smooth optimization.