Content marketing

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What is content marketing?

Content marketing is the process of delivering content to users in a way that will convince them that a specific product or service is purely unique. Content marketing also creates an image of the Client as an authority in their branch. Through creating content in which we present the Client as an undeniable role model, we come to potential consumers with an information stating that this particular company is trustworthy, and their products are worth their money.

What are the benefits of content marketing?

Increased customer’s trust in the brand, promoting specific products, building consumers’ engagement, positive relations with customers, increased traffic on site, better visibility of the site on Google.

Forms of content marketing on the Internet

Sponsored articles, videos, tutorials, blog posts, e-books, infographics, reviews, reports.

What types of content do we create in terms of content marketing?

The main types of content we create within content marketing are: Products’ descriptions – we check whether your products’ descriptions are unique or not and if customers can find every important detail of their functionality. Offers and sales descriptions – we check whether descriptions have proper main phrases that help grow texts’ visibility in organic search results; whether they are created using the language of benefits, which takes clients’ needs into account. Company’s blog – a verified method of educating your clients. Preparing good articles for your blog affects the brand’s perception. Every text we create is based on keyword research, that is the needs customers present when searching for something on Google. It’s also a great way to increase your site’s visibility in organic search results.

What is not content marketing?

Among a huge number of texts and articles, being a significant part of content marketing strategies, it is crucial to point out those that are not a part of those strategies. These are e.g.: product placement, television commercial about a product, or a campaign that is not meaningful to the customer.

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Katarzyna Jakubów-Tyka