Keyword research

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What is keyword research?

Are you wondering which keyword phrases you need to use to get your offer across to a wide range of customers? What keyword phrases attract visitors to your website in the browser? Which phrases can be displayed in the search results, but do not appear there yet? Keyword research is an important element in creating your company's online campaign. Finding the right keywords and inserting them correctly into the content of your website is an important part of your SEO strategy.

Why is keyword research necessary?

Keyword research is a very important element when building a website. It allows you to find out which keyword phrases are relevant to your business. You will be able to take them into account when planning your category tree architecture, as well as your content marketing activities: blog posts and all other content published on your website. Keyword research will help you to avoid cannibalization within a single website and to source as many phrases as possible for which your website can be seen in the organic search results.

How do we conduct keyword research?

To perform keyword research, it is necessary to do a thorough study of your competitors, as well as sites related to your field of activity. This will help us select the most commonly searched phrases by users, increasing the likelihood that they will come to our client's site. When researching key phrases, tools are always invaluable: Senuto, Semrush, Ahrefs, Keyword Planner.

How do we use the selected keywords?

After the work is done, we recommend to our clients that the selected keywords are appropriately positioned within the website structure. Their correct location on the site and their use as titles, descriptions or subheadings (H1,H2), the use in the category tree will benefit SEO activities. Only in this case will the keyword research perform its function positively.

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