Lancertog1

The Suit That Conquered Google:

Lancerto x Probierz Campaign

Success

The Challenge

Lancerto set out to make the most of Euro 2024, aiming to raise brand awareness and attract new customers. The idea? Team up with Michał Probierz, head coach of the Polish national team, and turn his match-day outfits into a talking point. The goal was not only to generate buzz, but to turn that attention into real traffic and sales.

The Strategy

We focused on capturing growing search interest in the coach’s style—terms like “Probierz’s suit” and “coach’s attire” were trending.

Here’s how we acted on it:

  1. Launched a dedicated landing page showcasing outfits in Probierz’s style.

  2. Rolled out a multi-channel campaign across Google Ads, Meta, TikTok, YouTube, and programmatic display.

  3. Produced a campaign video and photo shoot featuring Michał Probierz.

Reinforced Lancerto’s image as the official partner through strong branding efforts.

The Results

+40%

increase in website visits

+207%

growth in Lancerto-related search queries

+10%

boost in sales

8 mln

ad impressions

+2.8%

engagement rate

+6%

increase in brand awareness among sports fans