The Suit That Conquered Google:
Lancerto x Probierz Campaign
Success
The Challenge
Lancerto set out to make the most of Euro 2024, aiming to raise brand awareness and attract new customers. The idea? Team up with Michał Probierz, head coach of the Polish national team, and turn his match-day outfits into a talking point. The goal was not only to generate buzz, but to turn that attention into real traffic and sales.
The Strategy
We focused on capturing growing search interest in the coach’s style—terms like “Probierz’s suit” and “coach’s attire” were trending.
Here’s how we acted on it:
Launched a dedicated landing page showcasing outfits in Probierz’s style.
Rolled out a multi-channel campaign across Google Ads, Meta, TikTok, YouTube, and programmatic display.
Produced a campaign video and photo shoot featuring Michał Probierz.
Reinforced Lancerto’s image as the official partner through strong branding efforts.