Marketing analytics in Google Cloud is a comprehensive analytical solution

  • Enhancing customer engagement and loyalty using the Customer Data Intelligence Platform

  • Advanced segmentation for personalised communication

  • Integration of all the organisation’s data in one place

  • Attribution modelling and improved media investment

  • ML/AI to enable the full potential of data

We integrate media, technology, and data expertise to support brands in achieving the full potential of

Google Cloud for Marketing

As a Reseller & Service Partner, we deliver GCP at a competitive price, and combining the experience of the largest martech & e-commerce agency in CEE, we help build solutions that support the effectiveness of marketing communications and optimize customer acquisition costs. We know how to implement and use the potential of GCP in practice in connection with tools such as GA4, GMP, Google Ads, Synerise or Salesforce.

How can we help you?

  • Integration of data from several systems

  • Analysis of high volumes of data

  • Prediction of the outcome of business decisions

  • Data security

  • Improvement of customer engagement, experience and loyalty

Explore the potential of product integration from the MarTech ecosystem and IT environment through the Cloud for Marketing( C4M) solution. With C4M, you will be able to effectively manage your own data starting from data collection through transformation, analysis and visualization to activation in marketing activities to improve customer experience. The above will ensure that your organization achieves a higher level of ROI and increased revenue.

Find out how we can help you address existing challenges
  • Integration of data from several systems
  • Analysis of high volumes of data
  • Prediction of the outcome of business decisions
  • Data security
  • Improvement of customer engagement, experience and loyalty
  • Improvement of customer engagement, experience and loyalty
  • Improvement of customer engagement, experience and loyalty
  • Improvement of customer engagement, experience and loyalty
  • Improvement of customer engagement, experience and loyalty
  • Improvement of customer engagement, experience and loyalty
CHALLENGE: Integration of data from several systems/disposal of data silos within the organization.
SOLUTION Marketers need to operate in an environment that spans different tools and platforms. GCP offers solutions that enable integration with other devices and platforms such as Salesforce, SAP, and many others. We support data integration in an organization from data collection to full integration in GCP to activation of advanced segments based on data from CRM, Google Analytics, DV360 and other tools. Together with us, you can eliminate data silos in your organization.
CHALLENGE: Analysis of high volumes of data
SOLUTION GCP offers tools for storing and processing large data sets, such as BigQuery, which enables fast and efficient analysis. As salestube, we have the expertise to build a comprehensive GCP infrastructure for your business that allows you to analyse large amounts of data from multiple sources, in a simple way. We design the entire process and then implement the full solution for you.
CHALLENGE: Prediction of the outcome of business decisions
SOLUTION Predictive modeling with GCP can be used for a number of objectives, such as sales prediction, fraud detection, personalization of user experience or cost optimization. One of the most important tools for predictive modeling in GCP is the Google Cloud AI Platform, which offers various tools and services, such as AutoML, allowing predictive models to be created without writing code. We have extensive experience in data modeling and, with the help of GCP, we will help your organization realize the potential of this tool to make your organization a fully data-driven business. We will build the right solution for you and teach you how to use it.
CHALLENGE: Data security
SOLUTION Data security is one of the key issues for any organization. We support you at every stage of your organisation’s data security planning. Our specialists will guide you step by step so that you can take full advantage of customized solutions. To this end, we make use of the possibilities offered by the Google Cloud. These include tools and services, such as Cloud Intendents and Access Management and Security Command Center, which help to ensure data security and protection.
CHALLENGE: Improvement of customer engagement, experience, and loyalty
GCP is a set of services with which you can create a Customer Data Platform and target marketing activities from a Single Customer View. The CDP on Google’s platform will allow the storage and enrichment of user data, which makes it possible to apply advanced segmentation and adaptation of marketing communications. All of this allows for increased user/customer engagement and improved brand experience, resulting in higher loyalty and return rates. As an experienced MarTech agency, we support clients in building Customer Data Platforms to increase user engagement, improve their experience with the brand, and work on customer loyalty.
CHALLENGE: Improvement of customer engagement, experience, and loyalty
GCP is a set of services with which you can create a Customer Data Platform and target marketing activities from a Single Customer View. The CDP on Google’s platform will allow the storage and enrichment of user data, which makes it possible to apply advanced segmentation and adaptation of marketing communications. All of this allows for increased user/customer engagement and improved brand experience, resulting in higher loyalty and return rates. As an experienced MarTech agency, we support clients in building Customer Data Platforms to increase user engagement, improve their experience with the brand, and work on customer loyalty.
CHALLENGE: Improvement of customer engagement, experience, and loyalty
GCP is a set of services with which you can create a Customer Data Platform and target marketing activities from a Single Customer View. The CDP on Google’s platform will allow the storage and enrichment of user data, which makes it possible to apply advanced segmentation and adaptation of marketing communications. All of this allows for increased user/customer engagement and improved brand experience, resulting in higher loyalty and return rates. As an experienced MarTech agency, we support clients in building Customer Data Platforms to increase user engagement, improve their experience with the brand, and work on customer loyalty.
CHALLENGE: Improvement of customer engagement, experience, and loyalty
GCP is a set of services with which you can create a Customer Data Platform and target marketing activities from a Single Customer View. The CDP on Google’s platform will allow the storage and enrichment of user data, which makes it possible to apply advanced segmentation and adaptation of marketing communications. All of this allows for increased user/customer engagement and improved brand experience, resulting in higher loyalty and return rates. As an experienced MarTech agency, we support clients in building Customer Data Platforms to increase user engagement, improve their experience with the brand, and work on customer loyalty.
CHALLENGE: Improvement of customer engagement, experience, and loyalty
GCP is a set of services with which you can create a Customer Data Platform and target marketing activities from a Single Customer View. The CDP on Google’s platform will allow the storage and enrichment of user data, which makes it possible to apply advanced segmentation and adaptation of marketing communications. All of this allows for increased user/customer engagement and improved brand experience, resulting in higher loyalty and return rates. As an experienced MarTech agency, we support clients in building Customer Data Platforms to increase user engagement, improve their experience with the brand, and work on customer loyalty.
CHALLENGE: Improvement of customer engagement, experience, and loyalty
GCP is a set of services with which you can create a Customer Data Platform and target marketing activities from a Single Customer View. The CDP on Google’s platform will allow the storage and enrichment of user data, which makes it possible to apply advanced segmentation and adaptation of marketing communications. All of this allows for increased user/customer engagement and improved brand experience, resulting in higher loyalty and return rates. As an experienced MarTech agency, we support clients in building Customer Data Platforms to increase user engagement, improve their experience with the brand, and work on customer loyalty.