You have data. But do you have answers?

Today’s digital world revolves around products, and in this era of transformation, understanding user behavior within an app, website, or platform becomes a key success factor. However, data is only the starting point. Only proper analysis and translating those insights into decisions allow you to build products that truly respond to user needs.

This is exactly why more and more teams turn to Amplitude - a product analytics platform that helps them track and, above all, understand what is happening with the product, who uses it, and why. For whom is Amplitude a good choice, and when does its full potential become visible in everyday work?

Who benefits from implementing Amplitude?

Amplitude works best where a digital product is a key source of growth, regardless of whether we’re talking about a mobile app, e-commerce service, SaaS platform, or fintech tool.

Example use cases:

• E-commerce: analyzing purchase paths, abandoned carts, and offering personalization.

• SaaS: measuring activation, retention, feature adoption, and reasons for churn.

• Fintech: analyzing registration processes, transfers, or usage of investment features while maintaining privacy standards.

• Digital media and gaming: studying engagement, retention, and the effectiveness of new features.

• Mobile apps: identifying the most frequently used features, reasons for churn, and behaviors of returning users.

Amplitude does not replace GA4 or Firebase. It complements their limitations. While GA4 is excellent at analyzing traffic sources, Amplitude gives access to what happens next: behaviors, sequences, retention, adoption, and personalization.

When is it worth reaching for Amplitude?

Amplitude is especially useful when:

You need to understand “why,” not just “how much”

Most tools only show what happened, while Amplitude allows you to understand what led to it - what the user journey looked like or which events preceded the decision to purchase or drop off. Thanks to an event-based model, the platform records every interaction as a separate data point, offering insight into the entire customer lifecycle.

You want to increase retention and loyalty

Thanks to retention and segment analysis, you can determine which user groups return, which drop off, and what drives those differences in behavior. This allows you to take specific actions aimed at retaining customers by activating selected groups.

You conduct or plan A/B tests

The built-in experiment module shortens the optimization cycle - from hypothesis to implementation and analysis based on consistent data from the same ecosystem - all easily accessible in one tool.

You want to personalize experiences

Advanced segmentation allows you to tailor communication, features, and offers based on real customer behavior, not declarations. As a result, you respond to actual needs and the user’s lifecycle stage.

You need qualitative insights

The Session Replay feature enables anonymous playback of user sessions and analysis of issues that are not visible in numerical data (e.g., rage clicks, UX errors, form drop-offs).

You’re looking for automated insights

Amplitude AI acts as a virtual analyst available 24/7. You can ask questions in natural language, and the system will instantly analyze the data, generate ready-made charts, and point out what caused the changes. The tool not only visualizes results but also suggests hypotheses and experiments, helping you move faster from “what happened?” to “what will we do about it?”.

How can we help you?

Implementing Amplitude is not just configuring a tool. It’s a decision that affects how the entire product, analytics, and marketing team operates.

Salestube offers full implementation and operational support - from the first workshop through configuration and data integration to training and ongoing optimization.

The scope of support includes:

• analysis of needs and KPIs,

• event taxonomy design,

• configuration and integration with advertising partners,

• testing, dashboarding, and reporting,

• team training and continuous performance monitoring.

With our support, the average ROI on Amplitude implementation is over 217%, and the average return on investment takes less than 6 months.

Measure smarter. Understand better. Build wiser.

Amplitude is a tool that changes the way teams analyze and develop digital products. With proper implementation, it becomes the foundation of a growth strategy, not just another tool in the stack.

See case studies, and let’s talk about your product. Decide whether it’s the right moment to reach for Amplitude.